Entrepreneurial Training Program (ETP)
Program Title: The ‘Level Up’ Academy
Motto: Building Businesses that Last.
ETP is a practical, learning-by-doing program designed for Liberian market women, smallholder farmers, and rural innovators. We avoid complex textbooks and focus on real-life business challenges to ensure lasting success.
Module A: Money Management
(The Foundation)
- Two-Pocket Rule (Personal vs. Business)
- Mobile Bookkeeping Essentials
- Discipline in Daily Savings
The Three Training Pillars
Our curriculum is divided into three easy-to-digest modules designed to build a strong foundation for Liberian entrepreneurs.
Module B: Market Mastery
(The Growth)
- Pricing for Local Profit
- Customer Care Secrets
- Vendor Networking Strategies
Module C: Scaling & Logistics
(The Expansion)
- Smart Inventory Stocking
- Efficient Transport Hacks
- Diversifying Stall Offerings
How We Teach: Delivery Methods
Our training is built to fit the reality of your business life. We bring the classroom to where you work and live, making it easy for busy and remote entrepreneurs to keep growing without missing a day of trade.
Market-Side Workshops
We conduct 30-minute power sessions right in the markets. This means Liberian market women can learn new skills right at their stalls without losing business time.
Radio Lessons
Key curriculum insights and weekly business tips are broadcast across local radio stations in dialects, ensuring remote farmers and rural innovators stay connected.
Peer-to-Peer Circles
Using our "Each One, Teach One" mentor model, graduates share their practical wisdom with new trainees, building a lasting community of business leaders.
Instant Credit Line
Instant access to business loans to put your new skills to work immediately.
The Graduate Reward: Your Business Launchpad
Graduates get more than a certificate.
The “Growth Kit”
Includes basic bookkeeping tools and marketing materials adapted for local markets.
Direct Market Access
Connections to wholesale suppliers and bulk-buying cooperatives for better pricing.
Our Impact Goal
To transform 500 informal traders into registered, bankable SMEs in the first year and ensure they can manage the capital provided.